Approval Date: 30 June, 2025
Background
The Latrobe City Council Media Policy 2025-2029 provides clear rules for Council working with all types of media such as newspapers, radio, TV, and online to make sure we share accurate and useful information the community can trust.
The policy will help protect and grow Latrobe City Council’s good reputation, by making sure the community knows about its decisions, services, major projects, and plans.
Objectives
The purpose of the policy is to ensure a consistent approach by Council when working with the media. The Media Policy 2025-2029 is an important document that helps protect Council’s reputation by making sure all public information is clear, correct, and consistent.
The policy helps make sure that all official messages from Council are clear, correct, and easy to understand. It shows Council’s promise to share information with the community in a timely, fair, and consistent way.
Scope
The policy is implemented throughout the current Council term and includes Council’s dedicated spokesperson for both policy and operational matters, target response times for media enquiries, and guidelines for Councillors and staff when responding to the media.
This policy relates to all verbal, printed, electronic and online communications, and applies to all internal and external engagement with media involving elected Councillors, the Executive Leadership Team and staff including full-time, part-time, contract, casual, work experience and trainees, contractors, and volunteers of Latrobe City Council.
The responsibilities of Councillors, the Executive Leadership Team and staff including full-time, part-time, contract, casual, work experience and trainees, contractors, and volunteers of Latrobe City Council regarding the use of social media is outlined in the organisational policy Social Media Policy 2023 and Social Media Guidelines 2024. During a Council election this policy must be read in conjunction with the Election Period Policy.
Further Information:
View the full policy;