LinkedIn can be a powerful tool for job seekers and employers but it is also a valuable source of information and connection for people in small business. In this workshop run by Erika from Mac&Ernie,learn how to use LinkedIn more effectively to promote yourself and your business.
Optimise your personal profile and create a company page to link your business with your employees and more. Look at how strategy in this channel can be shaped to match your business goals. Topics covered will include:
how to write content, share content and how to contribute to the conversations
creating greater visibility and developing yourself or your employees as thought leaders in your field
the do’s and don’ts of LinkedIn, risk management and more