Screen Printing Takes Flight
If there’s one thing Straight & Arrow studio owner Bryce has learned from the current pandemic, it’s that consumers will go out of their way to support the businesses they want to see survive and thrive into the future. The small screen printing venture based in Moe-Newborough specialises in B2B (Business to Business) which, in this case, means a supportive business model focused on selling its product and services to other small businesses, community groups and the occasional band.
Straight & Arrow manifested in a unique way – as the testing ground for Bryce’s PhD which explored the marketing of ethical clothing . Several years early Bryce, who had always been keen to print his own shirts, learned to screen print at The Arc in Yinnar. “I quickly realised I could control quite a large section of the supply chain, a space I tried to use to just make better clothing and better choices in the face of the numerous issues the clothing industry faced,” he said.
“As I began printing my own line of clothing I started getting interest from other people for custom one-off garments, or to print a shirt for their side hustle. In the space of about two years I’d transitioned to almost completely working for other businesses.”
Bryce cites numerous benefits to working in Latrobe City, including the diversity of businesses he has built relationships with and “the enthusiasm of the people behind them.”