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Welcomed Investment in Latrobe Business

Media Release

Latrobe City Council welcomes the Victorian Government’s support of local business Good Land Brewing Co in Traralgon in its first year of operation.

The micro-brewery was supported with $45,000 through the Victorian Government’s Latrobe Valley Business and Creative Capability Fund.

The support has resulted in the successful business launch with nine new jobs which strengthen the local economy.

Latrobe City Council provided support through the business concierge service, which offers advice and assistance to those wanting to start a business or existing businesses looking for growth and development opportunities, in partnership with the Latrobe Valley Authority.

Mayor of Latrobe City, Councillor Kellie O’Callaghan thanked the Victorian Government for their support of local industry and congratulated Good Land Brewing Co for their first year of operation.

“Council would like to thank the Victorian Government for their ongoing support through the Latrobe Valley Business and Creative Capability Fund. Congratulations to Jimmy Krekelberg and the team at Good Land Brewing Co for their success in their first year of business.

“This is a wonderful opportunity to encourage any locals who have a business idea to access our Business Concierge service – as we are here to support you in your venture.

“Our concierge is ready to help you bring your business to life and join the 4,500 small businesses in Latrobe City,” said Cr. O’Callaghan.

To access the Business Concierge service please call 5128 5789 or email

For more information on Council’s advocacy efforts please visit:

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