Overview and Objectives

Program Overview

The Universal Tourism Grant (UTG) program is a one off and non-recurrent funding program open to Latrobe City small businesses and not for profit groups to provide accessibility improvements within the tourism related sector. The grant program has been developed by Council and funded through the Victorian Government’s Council Support Package.

A maximum funding amount of $25,000 excluding GST ($27,500 including GST) will be provided to the successful applicants to undertake projects that fit within the eligible criteria below.

All applicants are required to make a co-contribution (including eligible in-kind contributions) to the project as outlined in the General Guidelines below.

The total value of the program is $470,000.

No further grants will be available once these funds are fully expended.

Grant Objectives

The objectives of the Universal Tourism Grant (UTG) program are to support tourism providers within Latrobe City to improve the accessibility of existing visitor experiences to:

  • Increase the number of accessible tourism experiences
  • Increase visitor satisfaction from people with access requirements; and
  • Attract new visitors to the region, specifically people with access requirements

Funding Rounds

The first round of the Universal Tourism Grant (UTG) program will open on 11 August 2025 and be open for six weeks, closing at 5:00pm on 21 September 2025. Subsequent rounds will be dependent on the number of applications received and grant funds distributed during Round One. No further Universal Tourism Grants (UTG) will be available once funds are exhausted.

Important things to know before you start:

  • Read the guidelines carefully. It is important to have a full understanding of the guidelines before you start completing the online application.
  • All eligible applicants are limited to receiving one Universal Tourism Grant (UTG) per round.
  • There is no limit to the total project cost, however the maximum grant amount of $25,000 excluding GST applies to all projects. See Example Three in the Grant conditions for further explanation.
  • Grant funding must not be regarded as a recurrent commitment from Latrobe City Council.
Do you like our site?