Approval date: 1 July 2024
Objectives of the policy
This policy sets out a framework to manage the awareness campaigns supported by Council, including resourcing, requests and assessment of additional or replacement days.
Scope of the policy
This policy applies to Council supported awareness campaigns as follows:
- Tier 1: Council-led public programs, projects, events and initiatives.
- Tier 2: Partnerships and externally-led events and initiatives occurring at Council sites or venues.
- Tier 3: Service-specific initiatives predominantly undertaken by customer-facing business units
including Latrobe City Libraries, Leisure or Family Service facilities. Activities captured by this policy include event management, communications and marketing campaigns, information referral, Councillor and Officer attendance, as well as lighting Council infrastructure (Gippsland Performing Arts Centre, Kernot Hall, Churchill Town Symbol).
Exclusions:
This policy does not govern the following categories of dates:
- Celebratory, cultural or religious dates of acknowledgement (e.g. Mothers Day, Ramadan). These activities are managed in accordance with Council’s Media Policy and Engagement and Customer Focus team.
- Public holidays (e.g., Easter, Australia Day) are declared by Australian State and Territory governments. In Victoria, the Public Holidays Act 1993 does not authorise non-metro Councils to add or substitute public holidays.
- Activities on public holidays that are referenced in a current policy of Council such as Australian Citizenship Ceremonies on Australia Day will be managed according to that policy and otherwise by teams and business units including Creative Venues, Events and Tourism and Engagement and Customer Focus.
- Flag activities are managed in accordance with the Australian National Flag protocols and
delivered by Council’s Engagement and Customer Focus team.
Full Awareness Campaigns Policy
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