Approval Date: 3 June, 2024
Background
The majority of Latrobe City Council (Council) owned and managed Recreation Reserves and Facilities are zoned within Latrobe City Council’s Public Park and Recreation Zone (PPRZ) and Public Use Zone (PUZ).
The Latrobe Planning Scheme (the Scheme) currently restricts the display of promotional signs in land zoned as PPRZ and Public Use Zone PUZ.
Latrobe City Council’s Recreation Reserves and Facilities Signage Policy (Policy) has been developed in response to the Scheme and establishes guidelines to enable the display of signage in all Council owned or managed Recreation Reserves and Facilities.
This Policy enables User Groups to investigate new promotional and revenue raising opportunities through sponsorship, with the display of signage and the temporary naming of Council Recreation Reserves, facilities, buildings, and infrastructure being acknowledged as a potential revenue raising opportunity.
Objectives
To enable the display of promotional signs within the PPRZ and PUZ subject to meeting conditions set out in Schedule 1 of Clause 52.05 of the Scheme.
2.1 To allow User Groups and Community Groups the opportunity to raise sponsorship revenue through acknowledgement of commercial partnerships displayed through promotional signage at Council Recreation Reserves and Facilities.
2.2 To document Council’s approach to ensuring the consistent presentation of signage at all Council owned or managed Recreation Reserves and Facilities.
2.3 To provide User Groups with clear criteria and guidelines for the display of promotional signs within Council Recreation Reserves and Facilities.
2.4 To provide applicants with clear criteria and guidelines when applying to temporarily rename Council Recreation Reserves or Facilities.
2.5 To provide Council Officers clear criteria and guidelines in the review of naming rights requests (per Section 1.5).
2.6 To ensure the display of signage within and surrounding Council Recreation Reserves and Facilities is maintained to a consistent and safe standard.
Scope
This Policy relates to all Council owned or managed Recreation Reserves and Facilities including sports grounds, pavilions, toilets, buildings, and User Group infrastructure (including scoreboards, coaches/official boxes and fencing).
Further Information
View the full policy: