Advertising Sign (Permit)

To display an advertising sign on private land you may need to apply for a planning permit, this will depend on a number of factors including:

  • definition of the sign, as per Clause 73 of the Latrobe Planning Scheme.
  • size and location of the sign
  • zoning of the land
  • If the heritage overlay affects the land.

The most common advertising signage found is defined under Clause 73 (Outdoor Advertising Terms) includes:

Sign

Definition – Clause 73 of the Latrobe Planning Scheme

Above veranda

A sign above a verandah or, if no verandah, that is more than 3.7 m above pavement level, and which projects more than 0.3 m outside the site.

Business identification

A sign that provides business identification information about a business or industry on the land where it is displayed. The information may include the name of the business or building, the street number of the business premises, the nature of the business, a business logo or other business identification information.

Electronic

A sign that can be updated electronically. It includes screens broadcasting still or moving images.

Floodlit

A sign illuminated by external lighting provided for that purpose.

Internally illuminated

A sign illuminated by internal lighting or which contains lights or illuminated tubes arranged as an advertisement.

Major promotion

A sign which is 18m2 or greater that promotes goods, services, an event or any other matter, whether or not provided, undertaken, sold or for hire on the land or in the building on which the sign is located.

Pole

  • A sign which is on a pole or pylon that is not part of a building or another structure;
  • That is no more than 7m above the ground;
  • With an advertisement area not exceeding 6m2; and
  • That has a clearance under it of at least 2.7m.

Promotion

A sign of less than 18m2 that promotes goods, services, an event or any other matter, whether or not provided, undertaken, sold or for hire on the land or in the building on which the sign is located.

The Latrobe Planning Scheme outlines permit requirements for each type of sign (Clause 52.05). These requirements ensures that signage complements (rather than dominates) the natural and built environment, while helping with directions and identifying businesses. If a sign is more than one type, it must comply with the more restrictive requirements.

Applying for a Planning permit for advertising signage

Applications for a planning permit will normally have to be assessed under the standard planning permit process. Planning applications requirements for advertising signage can be found here

Signs on Public Land

To display a on public land, you need to get permission from the land owner first before you lodge a planning permit application. Please talk to Council’s Property Department to seek permission. This is a different process from the planning permit application process.

VicSmart application for signage

In Latrobe, your application may qualify for the VicSmart process if you are seeking to display an advertising sign in an Industrial 1,2 or 3, or a Commercial 1 or 2 Zone.

The sign must not:

  • be within 30m of land (not a road) in a Residential Zone.
  • be a pole sign, a sky sign, a reflective sign, internally illuminated, floodlit, electronic or animated.
  • exceed a total advertising area of 10m2.

If you need help contact the Statutory Planning Team

Find out more about the VicSmart Planning Process.