Morwell Rose Garden Festival Funding

Posted on 12 March 2019


Latrobe City Council is pleased to welcome the announcement of $100,000 in Federal Government funding to expand the Morwell Rose Garden Festival into an international event.
Latrobe City Council Mayor, Cr Graeme Middlemiss said that the funding boost was a vote of confidence in Morwell as a tourism destination and the Rose Garden Festival.
“When Council developed the Rose Garden Festival with our valuable event partners the Friends of the Morwell Centenary Rose Garden, the Future Morwell Steering Group and Advance Morwell, we knew it would be start of something significant.”
“Events such as these have a positive economic impact with an average economic multiplier of $41 returned to the local economy for every $1 invested.  Internationally, major events are big business and tourist drawcards.”
“The impacts of major events can be broad and far-reaching. They can bring significant numbers of participants and visitors to a region, generate widespread media coverage, boost economic activity through event/visitor-related expenditure and bring heightened levels of positive reputation, goodwill and recognition to a town or region.”
“Our thanks to Federal Member for Gippsland Darren Chester and the Federal Government.”
Council will continue to work with the Friends of the Morwell Centenary Rose Garden, the Future Morwell Steering Group and Advance Morwell to explore a bigger and bolder vision for this event.
The Morwell Rose Garden was established in 1992 and has quickly developed into a source of immense pride for the community. The 2 hectares of garden is tirelessly maintained by volunteers and Latrobe City maintenance crew and taking care of over 400 varieties of roses.
Morwell Rose Garden Festival returned in 2018 after a 5 year hiatus and Latrobe City Council look forward to see this wonderful event become an annual fixture on the Latrobe City events calendar.

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