Be Active program funding to launch a healthy Latrobe

Posted on 19 February 2013


Funding of $488,000 over three years will help Latrobe City Council launch a VicHealth and Sport and Recreation Victoria BE ACTIVE program aimed at inspiring residents to get more physical activity into their day.

Latrobe City Council’s mayor, Councillor Sandy Kam, said that we are one of five councils to receive the funding to encourage children, families and older people to be more active. 

“The first step for Latrobe City will be to use the VicHealth Physical Activity Framework to strengthen our Municipal Public Health and Wellbeing Plan. 

”The Healthy Communities team at Latrobe City  will be asking local residents to tell us what recreation and leisure activities are needed in their area. Community advice will be used to assist in the planning and provision of various initiatives that will promote physical activity,” Cr Kam said.

VicHealth Chief Executive Officer, Jerril Rechter, said 54 per cent of Victorian adults do not get enough physical activity required to prevent heart disease and type 2 diabetes.

“Common barriers to physical activity include lack of time, cost, lack of motivation, support or companionship, perceptions of risk and social or cultural influences.

“Our program is setting out to demonstrate that there are ways to increase physical activity beyond simply encouraging people to join a sports team,” Ms Rechter said.

Cr Kam added that the Healthy Communities team would be seeking input from the community in the near future.

“We want to be able to tailor our programs to the specific needs of our community whether that is by using our public open spaces to encourage play and recreation or providing opportunities for volunteers to assist in local active participation initiatives,” Cr Kam concluded.

Find out more about Be Active at

Back to Listing